Advertising & Sponsorship Disclosure

1. Editorial independence comes first

No advertiser, sponsor or partner has the power to commission, edit, kill or alter the substance of KOPJE's journalism. The editorial team and the commercial team are run separately. Where the two intersect — sponsored content, native advertising, referral partnerships — that fact is disclosed in plain language at the point the reader encounters it.

2. Display & native advertising

We accept display and native advertising via reputable third-party platforms (currently Taboola; Outbrain and Google AdSense may be added). Native ad units appear in clearly labelled modules with the words “Sponsored” or “You may like” and the name of the advertising platform. They are not editorial recommendations.

Click data from these placements is processed by the advertising platform under their own privacy policy. See our Privacy Policy and Cookie Policy for details on the data shared.

3. Sponsored articles

Sponsored articles are commercial content paid for by an external brand. When KOPJE publishes one, it is:

• Visually distinguished from editorial content (different background, masthead label).
• Labelled “In Partnership With [Brand]” in a banner above the headline.
• Excluded from search index controls where appropriate (noindex) and from the standard editorial homepage.
• Written either by the brand or by a KOPJE-vetted writer — but either way, signed off by the brand, not by the KOPJE editor.

We do not publish sponsored articles in finance, health, legal, political or election-related categories.

4. Referral partnerships (quizzes & lead forms)

KOPJE runs interactive quizzes that, where appropriate, can connect qualified readers with vetted partners — for example, an FSCA-licensed financial adviser, an NCR-registered bond originator, an EAAB-registered estate agent, or a vetted travel concierge. Three things you should know:

• You are never charged. The partner pays KOPJE a referral fee. The reader pays nothing for the introduction.
• Your data is shared only with the partner you opt into. Sharing requires an explicit, separate consent checkbox in the form. We do not sell data, and we do not pass your details to third parties beyond the named partner. See our Privacy Policy for full detail.
• The partner advises you, not us.KOPJE is the publisher; the partner is independently licensed and regulated by their own authority (FSCA, NCR, EAAB, etc.). KOPJE's articles and quizzes are not financial, legal, property or medical advice.

5. Affiliate links

KOPJE may include affiliate links (where KOPJE earns a small commission if you purchase through the link) in shopping, motoring and travel coverage. Affiliate links are marked, and they never determine which products are reviewed or how favourably they're reviewed.

6. Press trips, review samples & hospitality

Travel coverage, food reviews and motoring tests sometimes involve flights, accommodation, vehicles or meals provided by the company being covered. Where this occurs, it is disclosed at the foot of the article in italics — for example: “Anette du Plessis travelled to Hermanus as a guest of [Hotel].” The provision of hospitality does not guarantee favourable coverage; we reserve the right to publish a critical review.

7. Reporting a disclosure failure

If you spot an article that should be labelled and isn't — or one you believe is mislabelled — please email editors@kopje-mag.com.